Try Something New

By Jan S. Gephardt

When faced with the fact that an old tactic doesn’t work, it’s time to try something new. That was the choice that confronted me when I started this “sf convention season.” My son Tyrell E. Gephardt and I typically attend 6-8 sf conventions in a normal year.

Because I don’t have a lot of different books available to sell in paperback format, I haven’t seriously considered setting up at a dealers table. I also don’t “do mornings” gracefully, because of my habitual “Graveyard Shift” work schedule (fewer interruptions then). Before the Pandemic, I normally could find a general bookseller with a table full of traditionally- and Indie-published authors’ work. They often were willing to set up an “on-commission” deal.

But that was then. Now it seems that the only people selling books in dealers rooms are Indies and author groups selling their own work. A changing market landscape meant it was time to try something new.

The Dealers Room at DemiCon 33 offered a good overview of the kind of tables you’ll find in contemporary Dealers Rooms. (Photo by Tyrell E. Gephardt).

 

A Pair of Friends in Need

Especially since ConQuesT is my “home con,” I was able to ask around and soon found a friend, M. C. Chambers, who was planning to have a dealers table there. She and another friend, Karin Rita Gastreich, had already agreed to share a couple of tables. When I asked, they graciously invited me to join them. Time to try something new!

You already met my table-mates if you read last week’s blog post, but a brief re-cap is in order in case you didn’t.

M. C. Chambers

I first met Mary through KaCSFFS, the Kansas City Science Fiction and Fantasy Society. She just looked like an interesting person from the get-go, and we hit it off right away. We have many things in common (including our birthday). I invited her to join my then-current writers’ group, and we’ve been friends ever since. Her work includes a bunch of wonderful short stories, several of which have won awards, and the fantasy novel Shapers’ Veil. She’s also the mother of five boys (“Mother of Heroes”), a flutist, and a variable print programmer. She sold copies of several anthologies that contain her stories, as well as the novel.

Karin Rita Gastreich

Dr. Karin Gastreich, ecologist and author, serves as Chair of the School of Natural and Applied Sciences at Avila University in south Kansas City. But I met her in a different place entirely: at another writers’ group. I’ve recently had the privilege of beta-reading her latest (really wonderful) novel, which I don’t believe is available yet. She’s also written multiple short stories and won several awards. But she’s best known for her woman-centered fantasy Silver Web Trilogy, which she bundled and also sold individually at the table.

My table-mates have written some cool stuff! (See credits below).

 

Welcome to the Itinerant Village!

I’ve previously remarked that the “sf con circuit” is like a small, traveling community. This weekend I discovered that folks in the dealers room are even more of a close-knit “village.” When I showed up at a table for the first time, a number of longtime friends made a point of welcoming me to a whole new level of the community.

Two of the longtime friends who deserve special notice for a warm welcome are author Dennis Young and Zac Zacarola, whose “Wall of Doom” has been a popular fixture of Midwestern dealers rooms for years.

Dennis Young

I met the prolific writer Dennis Young (a Kansas-City-area “local”) at ConQuesT a few years ago. The first time I remember talking with him about writing was when he was a fellow panelist on one of the first writing panels I ever dared to join. Known for decades in fandom as an artist, I had not yet published What’s Bred in the Bone. It still felt audacious to call myself a writer. A teacher and mentor by nature, Dennis warmly encouraged me. To this day, he still does. Most recently he’s offered encouragement to become a dealers room “regular.”

As I recall, when we were on that early panel he was about 3 books into his fantasy Ardwellian Chronicles Series (it now numbers six books and has a new set of covers). Since then, he’s branched out in many other directions and offers collections set in several universes. They include his Mercenary Trilogy, the Bloodlines duo, and the three-book Earthfleet Saga. With an ever fertile imagination, he also has a whole array of other new ideas in varied stages of progress.

Dennis Young knows how to use his banners for an eye-catching display. (See credits below).

 

Zac Zacarola

I’ve known Zac long enough that this actually is not the first time I’ve written a blog post that includes a feature about him. Trained as an analytical chemist, he’s worked in in Nuclear Power (Commercial & Naval Reactors) since January, 1980. Indeed, he worked at Cooper Nuclear Station in Chemistry for almost 22 years. Since 2008, he has strictly worked in the Environmental Group, with Chemistry. But he’s best known in fandom as the proprietor of Ziggy’s West.

For years his “Wall of Doom,” a stunning array of bladed weapons, has acted as an irresistible magnet for kids of all ages and genders. Ziggy’s also offers an array of sf & f collectible figurines, sculptures, and other cool art objects, ranging from eclectic salt-and-pepper shakers and sword canes to handcrafted leather journals. He also has acted as the agent for the artist Jeliza.

The display on the table has changed some since 2017, but Zac and his Wall of Doom look much the same. (See credits below).

 

Try Something New and Meet New Friends!

I had not regularly frequented dealers rooms for a while. My last few conventions, both before the Pandemic and in recent months, have kept me hopping between programming items. About the time I’d get a break, the Art Show and Dealers Room were either about to close or had closed. If either was still open, I usually opted for the Art Show, to see if I or friends had gotten any bids.

Thus, when I decided to try something new by spending more time in the Dealers Room, it stands to reason I’d meet new people. The first table I really paid attention to, after those I already knew, was the one directly across from me. One of the banners over there featured a striking image of what looked like a Roman centurion wielding a bloody sword and carrying . . . a baby? Yes. Definitely a baby. It's the cover of Richard E. Friesen’s book An Uncivil War.

But more than that: the artwork has a very distinctive signature-style that I recognized immediately as that of Chaz Kemp. He’s the Colorado artist who created wonderful covers for my sister G. S. Norwood’s two short urban fantasy novelettes, Deep Ellum Pawn and Deep Ellum Blues. He also has created cover paintings for the Weird Sisters Publishing reissue of my late brother-in-law Warren C. Norwood’s Windhover Tetralogy, which we'll unveil this summer. As I write this, he’s also helping me with the cover of a Newsletter-exclusive short story, Anywhere but Sixth Level, about my characters Pam and Balchu (only available to Newsletter subscribers).

Richard E. Friesen takes a turn at his table, beside the banner that first caught my eye, while Peter Sartucci takes a break. (Photo by Jan S. Gephardt).

 

Meet Peter and Richard

Richard E. Friesen’s banner and cover art may have been the thing that drew me across the aisle, but the guy manning that table at the time was his friend Peter Sartucci, whose covers were done by a different, but also very accomplished artist, Claire Peacey.

We struck up a conversation. Both Peter and Richard are from Colorado. Like Mary, Karin, and me, they had decided to team up and share a dealers table. If you’d like to try something new, you might want to check out some of their work. Here’s Peter’s Amazon author page, and here’s Richard’s.

After the Dealers Room officially closed Friday night, the Art Show stayed open a little longer so dealers could get a chance to see it (Thank you, Mikah McCullough!). Peter and I toured the show together. I was able to show him my paper sculpture and tell him a little about the background of nearly every artist in the show (most of whom are my friends). Check back in next week for my Art Show post!

We weren’t far from the Art Show – you can see it behind Karin (L). At another time, M. C. Chambers and I posed for a photo. (See credits below).

Did it Pay to Try Something New?

Since this was my first dealers table, I wasn’t sure what to expect. Did I sell well? Depends on how you define “well.” I know I sold almost all the books I had, and that’s a heck of a lot better than I normally do selling books out of my rolling luggage “traveling show” after a reading or panel.

Likewise, while Karin and Mary weren’t so rushed they couldn’t keep up, both sold many books, and Mary sold out of one title. She said she’d never sold this well as a “solo” act. We hypothesized that with three of us we had more variety to offer, and perhaps that appealed to people.

We also probably benefitted from the fact that people have been on lockdown for the past two-and-counting years. They’ve been unable to go to sf cons all that time, unable to buy art or books or anything from our speculative genres in person – so some of it might be “making up for lost time.” But whatever caused us to do well, I’m glad I decided to try something new!

IMAGES

I (Jan S. Gephardt) took all of the photos in this post that aren’t specifically credited. I also created all montages. Ty took the wide shot of the DemiCon 33 Dealers Room. Many thanks to M.C. Chambers and Karin Rita Gastreich for their author photos, as well as Amazon for the photos of Shapers’ Veil and the Silver Web Trilogy.

Dennis Young publicly posted his author photo and the photo of his ConQuesT 53 table on Facebook. Zac Zacarola posted the photo of himself with his Ziggy’s West table (including the Wall of Doom) as they appeared at TopCon in 2017. And Deb Branson, my intrepid proofreader, took the photo of Mary and me at our table.

The Deep Ellum Stories Continue: An excerpt

 By G. S. Norwood, abetted by Jan S. Gephardt

Tomorrow is the first anniversary of Deep Ellum Blues’ publication, and some of our readers want to know. Will the Deep Ellum stories continue?

The covers for Deep Ellum Pawn and Deep Ellum Blues are ©2019 and 2020, respectively, by Chaz Kemp.

To that, we’re happy to answer an emphatic yes. Ms. Eddy’s adventures aren’t nearly over yet. But when’s the next story coming? Well, that’s a little harder to say. Death in Deep Ellum, the working title for the third story, is a murder mystery. It’s required some theological thinking and some careful interweaving of the plot elements, while G. also works on several other exciting fiction projects.

Oh, yes, and her job. Concerts are starting up again, and the grant proposals never did let up. So G.’s a busy lady in her day job, too.

The Deep Ellum Stories Continue

But yes. Rest assured. The Deep Ellum stories continue! To prove it, this post includes a first look at Death in Deep Ellum’s opening. But before that, a quick look at how we got here.

In the first story, Deep Ellum Pawn, we met Ms. Eddy Weekes, proprietor of Deep Ellum Pawn. Her shop is always there when you need it, and she rocks the most epic storage room and garden-with-water feature that you may ever have encountered.

The e-edition of Deep Ellum Pawn in a visualization from Book Brush. Cover artwork © 2019 by Chaz Kemp.

Deep Ellum Pawn Description

The Golden Fiddle is back. Can Ms. Eddy break its curse this time?

What’s a pawnshop owner to do? The cursed Golden Fiddle keeps coming back to Deep Ellum Pawn, the shop where Ms. Eddy Weekes stands guard over the historic Dallas, Texas, neighborhood of Deep Ellum. Each time the fiddle shows up, it leaves a swath of broken dreams and shattered lives, with a pack of fearsome Hell Hounds hot on its trail.

Music, magic, and legends intertwine in Deep Ellum, and things long buried have a way of coming back ‘round again. Only Ms. Eddy can end the fiddle’s curse, but first she must learn its secrets.

Will she have the tools she needs to fend off the Hell Hounds and get to the heart of the Golden Fiddle, before an ancient evil brings the darkness back to Deep Ellum forever?

The Deep Ellum Stories Continue with Deep Ellum Blues

We published Deep Ellum Pawn in November 2019, preceded by three successive blog posts with excerpts and a release-day announcement. People enjoyed it, so G. got to work on a second. You might also enjoy another post with some of the story’s background, and another one on the making of the cover.

We rolled out Deep Ellum Blues not quite a year later, again with a series of blog posts. They included an excerpt, an interview of G. by internationally-bestselling mystery novelist Deborah Crombie, and a look at the making of the cover. We also posted a Setlist with YouTube videos of Mudcat’s songs (scroll down), and a release notice. And we followed its release with a post by G. about the famous song Deep Ellum Blues.

The e-edition of Deep Ellum Blues in a visualization from Book Brush. Cover artwork © 2020 by Chaz Kemp.

Deep Ellum Blues Description

Free will is a rule she doesn’t break.

As the genius loci of Deep Ellum, Ms. Eddy Weekes is a hands-off goddess who won’t micro-manage human affairs. She’d rather sit on the sidelines and enjoy the show. Her motto? “People have the right to make their own hideous, life-altering mistakes.”

But there’s something different about the young blues musician Mudcat Randall.

Maybe if her old friend Waylon hadn’t called him to her attention, she’d have let things be. Maybe if she hadn’t glimpsed something special in his music . . . But Mudcat is flirting with disaster. Eddy’s old adversary wants him to sign a tempting management contract, and there are deadly strings attached.

When a third force enters the fray, everything Mudcat has ever prayed for is suddenly on the line, and Eddy knows the game is rigged against him. Can Eddy break through to the headstrong musician? Or will an old and tragic story make Deep Ellum sing a new kind of blues?

Coming Next: Death in Deep Ellum

We promised you an excerpt. Here’s a glimpse of the current draft’s opening.

Chapter One: Prayer of the Dying

There is no prayer like the prayer of the dying.

As the genius loci of Deep Ellum, the historically Black, funky, happenin’ heart of Dallas, Texas, I hear those prayers, whether the people praying live here or just come to hang out for a while. Think of me as the neighborhood’s resident goddess. You can call me Ms. Eddy Weekes.

I heard Perkins’ prayer just after dark on a scorching summer evening. Perkins was an alcoholic, and a member in good standing of the homeless population that still drifts through Deep Ellum despite all the developers’ efforts to gentrify. I’d kept my eye on him for the past couple of years, but I hadn’t anticipated any sudden downturn in his condition.

Ms. Eddy, ©2019 by Chaz Kemp.

When he called, I was with him in an instant. I found him curled on his side by a back-alley dumpster off Elm Street. He’d been shot three times in the gut, and blood was everywhere.

“I’m here, Perkins. I heard you. I can fix this,” I said. The day’s heat radiated up from the crumbling asphalt as I dropped to the ground, but Perkins’ skin was already going cold, his dark skin going gray.

He rolled onto his back, his head on my knees, and I put my arms around his shoulders, trying with all my will to knit his shattered intestines back together.

“It’s my time, Miz Eddy. Don’t worry ‘bout me. It’s my time.”

His voice was a thin thread, only sustained by the force of my will. He had called out to me in need. I had to know what he wanted me to do.

“What happened?”

“I’ze jus’ here, and he come up out of nowhere. Shot me. Didn’t say a thing. Then he’s gone.” Perkins bucked a little against my legs, racked by a cough, a shiver, or some spasm of pain.

“What can I do, Perkins? How can I help?”

“I don. Wanna go. To the bad place. I bin. A drunk. But I ain’t. Bin bad.” His breath was coming in short gasps now.

“You won’t go to the bad place,” I promised. I could see his soul starting to spin out and away from his body, so I reeled it in, holding it close. “What else?”

Perkins made a supreme effort. He used his very last breath to ask one more thing of me.

“Get that son of a bitch.”

He sagged in my arms as I drew together the last tattered fragments of his soul, winding it into a tight ball. Holding it in my heart, as well as my hands, I said aloud, “Nathan Allen Perkins, I see you. I see you in your entirety. I see your heart. I see your mind. I see your soul. You are worthy. You will be missed. You will be remembered. You are safe in my hands, and free to move forward without fear.”

Then I tucked his soul into a pocket of time and space not even my old foe, Nick, could hack into. I sent the little pocket to the store room of my pawn shop, where Perkins’ soul could rest until I delivered it on up to the next level.

That done, I paused a moment to absorb the loss of a man I had liked. I’d given Perkins sandwiches from the shop down the street. He’d kept an eye out for Morsel, my wandering cat. We had shared gossip, and the news of the neighborhood. Perkins’ belief in me had fed my being just as surely as my sandwiches had fed his. I am far too old to trade in human relationships but, as far as it was possible, Perkins had been my friend. I would miss him.

So I took the moment to mourn. Something vital was now gone from Deep Ellum, and I felt the loss.

Then I pulled my phone out of my back pocket and called 9-1-1.

It would only take the cops a few minutes to get here.

Ms. Eddy, ©2020 by Chaz Kemp.

In those few minutes, I took a look around the alley. I wasn’t interested in the three brass shell casings I spotted at the corner where Crowdus Street intersected with the alley that ran behind a rag-tag assortment of take-out restaurants. I didn’t much care about the view from the youth hostel that loomed above me, or the rusty, reeking dumpster that must have all but hidden Perkins unless someone was looking for him. I saw the bottle he’d been nursing, smelled the rotgut that had spilled from it.

And, faintly, under the garbage, the booze and the blood, I smelled something else entirely. As I rose from the pavement to stand guard over my friend’s body, I caught just the barest trace of brimstone. Somehow, in some way I could not yet see, Nick had had a hand in this.

I would help the police, if I could, to find the man who pulled the trigger, but Perkins had asked me for more than mere human justice. He’d asked me to “get that son of a bitch.” That meant I was going to have to track down the Devil himself.

The Deep Ellum Stories Continue

We hope you’re looking forward to Death in Deep Ellum as much as we are. And we’ll keep you posted on progress!

IMAGE CREDITS:

The covers for Deep Ellum Pawn and Deep Ellum Blues are ©2019 and 2020, respectively, by Chaz Kemp. The character developments for Ms. Eddy are also ©2019 and 2020, respectively, by Chaz Kemp. Many thanks!

One Schedule-Change

By Jan S. Gephardt

One schedule-change. That’s all it technically boils down to. One simple scratch-out on a calendar. I’d planned on going, but now I’m not.

Except, it’s not a simple thing at all. Not simply one schedule-change. No, it’s actually a whole end-of-summer tipped upside-down in a cascade of if-this-then-that change, after change, after change.

This is one schedule-change I didn’t want to make. (Credits below).

Deciding not to go to FenCon, it turned out (as I knew it would), led to way more than one schedule-change.

I Love FenCon

Okay, so, what’s the big deal? Well, several things. First, I should explain that FenCon is a regional science fiction convention that’s been held in the Dallas-Ft. Worth area since 2004. It’s a friendly, fan-run convention that’s been the subject of several blog posts since Ty and I decided to try it out in 2018. We tried it, and agreed we didn’t want to miss out on any future FenCons!

It quickly become one of my favorite cons. Not that I go to any bad ones, mind you. I love going to science fiction conventions. But there are just some where the appeal is like instant chemistry, and going back each time is a small version of “coming home.” For me, FenCon is one of those special conventions.

Glimpses from FenCon in 2018 and 2019. (Jan S. Gephardt).

FenCon also has the added attraction of being in my sister’s neck of the woods. Each FenCon I’ve attended so far has been followed up by a “Corporate Summit” of Weird Sisters Publishing LLC. That means G., Ty, and I get to hang out and eat, schmooze, and then G. and I discuss, face-to-face, our plans and ideas about where our little publishing venture goes from here.

So, there are lots of reasons why I love going to FenCon. And lots of reasons why I did not want to make that one schedule-change.

This Year was an Extra-Special FenCon

Of all the years I didn’t want to miss FenCon, this year I especially didn’t want to miss it. Above and beyond “I love FenCon.” In addition to the Corporate Summit opportunity. This year’s FenCon was going to be my first con “post-COVID.”

And this year,  Chaz Kemp is the Artist Guest of Honor. How could any con be more perfect for my big return to con-going? Chaz has become a Very Important Person for Weird Sisters Publishing. He’s the man who’s created the Deep Ellum covers. He’s the illustrator whose work will give Warren’s Windhover series a vastly improved set of covers when we release them in 2022. Chaz created G.’s official Author Portrait. So, yes. I wanted to be there to celebrate Chaz.

Artwork made for Weird Sisters Publishing, © 2019-2020 by Chaz Kemp.

On top of all that, this year I was going to debut A Bone to Pick at FenCon. If a book’s release is anything like a debutante’s first cotillion, FenCon was supposed to be A Bone to Pick’s “coming out party.”

It’s not as if book releases happen all the time for either me, or for Weird Sisters. This is my first book since before the pandemic lockdowns started. This is the first Weird Sisters release since last September.

I literally timed the release date to coordinate with FenCon!

So, Why this One Schedule-Change?

Of all the conventions, in all of the places, with all of the Guests of Honor—FenCon XVII was the one schedule-change I least wanted to make!

But I made it anyway. Why? Well, if you have to ask, perhaps you’ve lost your Internet connection to your hermit cave for most of the summer. (I mean, everyone fortunate enough to afford to self-isolate has been living in a hermit cave for more than a year, now. The hermit cave is kind of a given).

But just when we were all looking forward to leaving our hermit caves, people started opting out of taking the free, widely-distributed, highly-effective COVID vaccines that had been giving us grounds for hope. They tore off and burned their masks, declared premature victory, and went to Sturgis for a motorcycle rally (or to some other super-spreader-event).

Many came to Sturgis. Few wore masks. (CNN/Photo by Michael Ciaglo/Getty Images)

And they did this just as the Delta variant of the virus was getting a solid foothold throughout the United States.

The Delta Variant (and its Proponents) are Messing with Texas

Personal responsibility matters. Lack of personal responsibility kills. Regular old COVID-19 had already killed more than 600,000 of us before the vaccines were widely distributed. But those high death counts had plummeted . . . until recently. Once people stopped getting vaccinated, and once Delta took root, the numbers did a U-turn and started to skyrocket.

This is especially true in Florida and Texas. Those two large, populous states seem to have been perversely extra-cursed. They have governors who, in the face of Delta’s surge, appear hell-bent on killing or compromising the health of as many of their citizens as possible.

In Texas the anti-mask contingent has gubernatorial support. (Click2Houston).

Texas Gov. Abbott isn’t the only homicidal maniac on the loose in Texas, unfortunately. The Texas Supreme Court recently sided with him. They’re incited and cheered on by certain parents, sad to say. This hamstrings school districts, such as the Dallas Independent School District, that are trying to avoid killing the children who attend their schools.

Does my Language Offend You?

There may be readers who think I’ve used hyperbole, or judged Gov. Abbott and his friends too harshly. But how else should I describe the situation and stay on pace with the facts? There are no available pediatric ICU beds in the Dallas/Fort Worth region, and many smaller, rural hospitals have reached capacity. In the face of these facts, it’s hardly hyperbole to say children are dying. Others may try to be more polite, but I’m sick of that.

Anti-mask, anti-vaccination rhetoric and misinformation inevitably results in more people dying. Hundreds and thousands of people dying. Children are dying in ever-growing numbers. Young, healthy adults are dying. Even vaccinated people are suffering breakthrough infections, and some of them are dying.

Recent weeks saw a sharp spike in Texas COVID cases. (Chart from New York Times).

This is last year’s movie. We were supposed to be done with this by now. Last spring, when the organizers decided to hold FenCon and I signed up to go to it, we all thought we could see the light at the end of the tunnel. We thought we’d soon be in the clear.

But the “light” is a headlamp on a locomotive called Delta Variant. And the train is driven by anti-vaxxers and anti-maskers. I speak for many when I say that the responsible folk who locked down, masked up, and got their vaccinations as soon as we could are furious.

Don’t anyone dare tell me I’m overstating this situation. Honey, I’m holding back how I really feel.

Ripples from That One Schedule-Change

I had been eagerly designing and ordering new S.W.A.G. for FenCon. Guess there’s less of a rush on that, now. I’d been worrying about getting print-edition copies of A Bone to Pick ready to publish in time to have physical books at FenCon. Don’t need to sweat that one, either, I suppose.

I’d been updating my wardrobe, trying to produce new artwork, starting to make checklists and signs. Guess those aren’t as urgent now, either. The party’s canceled. I’m grounded again. Gotta take my ribbons and my bookmarks and my shiny new copies of my happy new book, and go schlump on back inside my hermit cave. Dammit.

But wait! There’s still Archon!

Yes, I’m still scheduled to go to Archon 44 in Collinsville, IL on October 1-3. At least, so far I’m still scheduled to go to Archon. But it’s six weeks away. Six weeks ago, I was still planning to go to FenCon. So, we’ll see. I’m growing more dubious by the day, but I still hope that’s one schedule-change I won’t have to make.

IMAGE CREDITS:

Many thanks to FenCon XVII for their logo, from the header on their website. The "Raindrop" background is from Facebook. The “COVID-Canceled” symbol is a combination of symbols from “uspenskayaa” and “bentosi,”obtained via 123rf.

All of the photos in the FenCon montage (also assembled by Jan S. Gephardt) are from Jan's 2018 and 2019 archives.

The covers for Deep Ellum Pawn and Deep Ellum Blues, plus G. S. Norwood’s Author Portrait were all commissioned for use by Weird Sisters Publishing and G. S. Norwood. They are © 2019-2020 by Chaz Kemp.

We appreciate CNN for the photo by Michael Ciaglo of Getty Images, taken at the 2021 Sturgis Motorcycle Rally. Much gratitude to Click2Houston, for the still image captured from a video of anti-mask protestors outside the Texas Supreme Court in Austin. Many thanks also to the New York Times for its chart showing the rise and fall of COVID-19 cases in Texas. This post wouldn’t be the same without you! 

Hints and glimpses

 To anyone who asks, “Can you tell me about your book?” I can only offer hints and glimpses. Of course, that’s all any of us can offer, short of a full read.

But which hints and glimpses?

It becomes marketing

It becomes marketing, whether we authors and our might-be-readers care to think of it that way or not.

(PictureQuotes)

We not only want to give the asker a good idea of what our story’s about—we want them to think it’s interesting. That it could be a fun and fulfilling read.

That they really need to read it (buy it) right now.

So the hints and glimpses can’t be any old snippets. We want to give our might-be-readers the good stuff. The most intriguing glimpses. The best provocative hints to pique their curiosity. We want to give clues to “What kind of story is this?” To make our ideal readers sit up and think, “Oh, that sounds promising!”

And then, crucially, to click through and make it their own.

What goes into good hints and glimpses?

Oh, man, if we could formulate that and bottle it, no ad campaign would ever fail again! The fact is, no one quite knows. Each book is different. Each reader is different. The variables go fractal real fast.

It’s not that people haven’t tried. For instance, I’ve gotten some helpful guidelines from teachers such as Bryan Cohen (full disclosure: I’ve only taken his free “Challenge” courses so far). Alex Wong has some good suggestions. And I’ve heard great things about Robert J. Ryan’s guidelines from trusted friends in the business.

But after a while no formula, if followed too closely, yields fresh results. Every blurb, every tagline, every story sentence will start to sound the same. It’s kinda like watching too many movie trailers in a row, when they’re all built on the same structure.

Wait. Nostalgia moment! Remember movies? In, like, theaters? With surround-sound and a huge screen and sometimes even kinetic effects built into the seats? *Sigh!* Will there be any movie-theater survivors after Covid-19?

Visual + verbal cues

I’ve been thinking about this question of what makes for good hints and glimpses, a lot recently. My design work over the last couple of weeks for Weird Sisters Publishing focused on ways to create a single image that might rouse someone’s curiosity about one of our stories.

Maybe you’ve followed my “creating a cover with . . .” posts. (for Deep Ellum Pawn with Chaz Kemp, for The Other Side of Fear with Lucy A. Synk, and most recently for Deep Ellum Blues, once again with Chaz).

If so, you’ll recognize some of the elements I used: developmental images from Chaz augmented the messages of words and cover art, as in this one for Deep Ellum Pawn.

(Deep Ellum Pawn artwork ©2019 by Chaz Kemp)

Likewise, you may recognize Mudcat from the cover-creation post for Deep Ellum Blues.

(Deep Ellum Blues artwork ©2020 by Chaz Kemp)

Chaz Kemp creates his images purely digitally, building up the image in layers. This makes it easier to change the sizes and positions of the elements in the composition. It also makes it possible to use the developmental images for purposes such as the blog posts and ads.

New visuals for the XK9s

But both of our XK9 cover artists, Jody A. Lee for What’s Bred in the Bone, and Lucy A. Synk, for The Other Side of Fear, are painters. They might make sketches beforehand (see the cover-creation post about Lucy’s work). They also may go back into the image with Photoshop to adjust small aspects. But they don’t produce the same kind of digital images in layers.

It makes the sketching and developmental phases more crucial! I can hardly wait to tell the story of how Jody and I worked together on the cover for A Bone to Pick.

It also creates a need for a different kind of character-developmental image. Lucy and I have been working on a series of “Pack portraits.” These are individual images of each XK9 in the Orangeboro Pack. I plan to use them for a variety of things, including “Character Profile” blog posts in the future.

(Artwork © 2020 by Lucy A Synk; form by ConvertKit)

But you might already have spotted XK9 Petunia Yeller-Melody on my newsletter subscription form (sign up at the bottom of this post, to get first looks at things like the cover artwork Jody just delivered for A Bone to Pick!)

Incorporating covers with characters

Here’s what I put together for What’s Bred in the Bone. It uses Jody’s cover, Lucy’s “running Rex” image, and a tagline built from successful Amazon ads.

(What's Bred in the Bone artwork ©2019 by Jody A. Lee and ©2020 by Lucy A. Synk)

Finally, here’s the picture for The Other Side of Fear. All the artwork here is Lucy’s. The tagline is taken from a successful Amazon ad. Since then, I’ve rewritten the book description. Read it on multiple platforms.

(All artwork for The Other Side of Fear is © 2020 by Lucy A. Synk)

I hope you’ve enjoyed this look “under the hood” at some of the ways we at Weird Sisters Publishing develop our pictures and messages. Please sign up for my newsletter if you’d like to receive monthly “insider scoops” and first looks at new projects and art.

IMAGE CREDITS

Many thanks to PictureQuotes for the Cassandra Clare quote, and to Auralnauts, for the “How to make a Blockbuster Movie Trailer” video. Weird Sisters Publishing and I are deeply grateful to Chaz Kemp, Jody A. Lee, and Lucy A. Synk for all the wonderful pictures they’ve blessed us with.